Older Women's Fashion: What to Know

Fashion and style icon Iris Apfel famously said, "Style is knowing who you are, what you want to say, and not giving a damn". Maybe that's the difference between style and fashion, which changes with the seasons and current trends.  

While dressing "fashionably" can be hard for even those of us who stay on top of what's trending, dressing stylishly at any age is far more attainable (and, let's be honest, sustainable too). But dressing fashionably has its time and place, too.  

Regardless, if you're looking for tips on fashion styles for older ladies and fashion trends for older women, we've got you covered.

One key to ageless style is embracing your personal style. The wonderful thing about aging is having less to prove, so don't feel as though you must fit into a narrow style category. After all, style is about expressing yourself, not just fitting into the latest fashion trends for older women.  

Start with your heart and find pieces you love and feel comfortable in. Still trying to figure out where to start? Ask yourself the following questions:  

• Do you prefer prioritizing comfort or style?  
• How important is modesty?  
• What colors do you gravitate towards again and again?  
• Do you prefer skirts and dresses, or pants and tops?  
• What types of prints tend to catch your eye, and what do they have in common?  

For inspiration, check out Anthony's clothing collection, which offers a range of stylish fashion options for women over 70.  

Looking for more support on styles for older women and uncovering your personal style? Learn more here.  

Building a stylish wardrobe as an older woman involves curating a mix of classic pieces and contemporary accents. Fashion for women over 70 doesn't have to be boring or overly conservative. Instead, focus on versatile and well-made garments that can be dressed up or down.

Excessively loose or baggy clothing can wash you out and detract from your best features. On the other hand, clothing that is too tight can make you look gaunt or not age appropriate. Therefore, it is important to choose clothing that fits your body type and offers the right balance between fitted and flowy.  

Start with the essentials: a well-fitted pair of trousers, a classic white blouse, a tailored jacket, and a comfortable dress (or skirt, if that’s your preference). These items serve as the foundation of a timeless wardrobe. From there, you can add trendy elements that reflect current older women's fashion, such as a bold-colored jacket or patterned pants.

Many brands' concepts of style for women over 70 can be bland or frumpy. At Anthony's, we embrace a different perspective. Offering Florida style, much of our clothing is brightly colored, providing captivating maximalist prints and patterns. We believe that women's fashion should be fun!  

So, feel free to experiment with different styles, patterns, and new items. Check out Anthony's Resort Wear for bright, fun, youthful options.  

Not sure how to add color into your wardrobe? Read Val's View: Infusing Your Wardrobe with Color for tips.  

It's also beneficial to consider the fabric and fit of your clothing. Natural fibers like cotton, linen, and silk are comfortable and exude a sophisticated appeal.

If you aren't ready to jump in feet first with the bold colors and prints, you can still punctuate your outfit with smart accessories. From bold necklaces and statement earrings to stylish handbags and scarves, the options for accessorizing are endless.  

Finding the greatest fashion styles for older ladies doesn’t have to be impossible. Ready to enhance your wardrobe? Find fashionable shorts or shop our other categories for a closet update!